It is no longer surprising to see ordinary individuals rise to fame with the help of social media. There are those who just keep on posting their videos via YouTube and suddenly, they became a huge deal. This is exactly what happened to the talented, Leroy Sanchez. His ability to produce outstanding song covers made him the huge deal that he is now. Everything started when he posted some videos online until such time that his videos gained millions of views that eventually turned into a musical contract.
A difficult game
Back then, musicians have to work hard just to seal their name in the industry. Some of them have even retired from the business without necessarily getting the break that they wanted. However, these days, with the advent of social media, this struggle has become much easier to survive. Sadly, it is still a struggle. Those who post their videos online can do so easily, but they have to compete with other talented singers who also do the same.
In short, for someone to succeed in the music industry these days there should be a perfect blend between hard work and talent. It means that as an artist, you need to be patient enough until you get the break that you have always wanted. This was what Leroy did. Not only did he work hard through the years, but he also remained through to himself. In fact, this is the reason why his career soared high. He was able to find ways to set himself apart from other artists. With his ability to twist songs and make it his own, he shone and became a popular name among the masses.
Leroy was born in Vitoria, Spain. At a young age, he already knew that he is into music. He was a part of the school choir and musical showcases while he was studying. He also joined singing competitions back then. At 14, he joined a small singing competition on local TV show. He did not win then, but he still continued working on his craft.
It was in 2007 when he decided to first upload is YouTube video. He was just 16 then. He covered Breakaway by Kelly Clarkson. Since he did not come from an English speaking country, he felt embarrassed at first. He thought his diction was not good enough and has not given justice to the song. As it turned out, it was not really an embarrassing video as a lot of people raved about it. Eventually, he decided to upload more videos. His songs included R & B and pop genres. At first, there were only a few hundred views. However, the figure started growing. This paved the way for him to be approached by some local musicians to form a band that will perform in various events.
Life changing moment
With the popularity of his covers, Jim Jonsin, a huge producer who is also behind Beyonce, Usher and Lil Wayne, saw his performance. He instantly recognized the massive potential in him. In just a few weeks, he was flown to Miami where he was groomed to be a huge star. In just a few more trips, he was signed a record deal with Rebel Rock Entertainment. He also worked with some stars of American Idol as one of the people in the vocal production. He even worked with big people like Jennifer Lopez and Prince.
The Shining Star
As of the moment, his YouTube videos have over 16 million views. He also has over 112,000 subscribers and over 40,000 Twitter followers. He also has a growing fan base who keeps on clamoring for more song covers from him. It also helps that he has a deep love for his huge fan base. There was even a time when he decided to write a song with them via UStream. He decided to open it up with his fans and up to 100 of them joined the conversation and interacted with him. He placed all their words to life. This gave birth to the song, Words Unspoken.
Currently, he performs in Bardot, Miami and in other gigs where he is invited. In 2014, he released his debut single, “Little Dancer”. He also promised to continue working on song covers and post them on YouTube. Despite his major success, he still did not forget the people behind him when he was starting. He knew just how powerful YouTube was in bringing him to where he is now. Thus, he keeps on accepting requests to create a cover. With the massive talent of Leroy, this is definitely just the start. We can expect more of him in the future. With the super producer rallying behind him, we won’t be surprised if he becomes the next big deal in the music industry.